Strategic Management Definition, Process, Steps, Examples | Posteezy

He developed a grid that compared strategies for market penetration, product development, market development and horizontal and vertical integration and diversification. Igor Ansoff built on Chandler's work by adding concepts and inventing a vocabulary. In his 1962 ground breaking work Strategy and Structure, Chandler showed that a long-term coordinated strategy was necessary to give a company structure, direction and focus.

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